NPR.org's "The Salt" describes research into how to market fruit to kids. The junk food merchants are certainly studying this, those of us who want people to eat healthfully need to, too.
Researchers at Cornell's Center for Behavioral Economics in Child Nutrition Programs went into three school cafeterias that had been keeping their fruit in stainless-steel bins behind sneeze guards in the lunch line where kids could barely see it. And they did some strategic rearranging. They moved the fruit into colorful bowls or attractive baskets, and placed them near the cash register.
The result? A 103 percent increase in the purchase of fruit.